Now this is just freakin brilliant...

One of the basic fundamentals to succeed in the business world is to identify a need, and then design a product that fills that need. LG does that perfectly with their AdaptAble Controls laundry center.

Part of the reason front load washers are popular is because, with many models, you can stack the dryer on top of the washer. This is ideal for homes which have limited space in the laundry area. But for some people, after the dryer is installed on top of the washer, the dryer controls are difficult to use.

In fact, most of the larger domestic front load washers, and their matching dryers, are about 38 inches tall. That means the stacked set is over 76 inches tall, over six feet. For petite users, operating the dryer can be problematic.

LG solved this problem. With their AdaptAble Controls, the dryer can be stacked on top of the washer, and the control panel of the dryer moved to the lower part of the machine, directly above the washer control panel. This puts all controls in one location, within easy reach.

So many companies fill their marketing with buzz words like "innovative" and "revolutionary", when the end product is anything but. Here, LG has filled a very real need with a simple solution. That is innovative.